Last updated: 20 July 2025

This Privacy Policy explains how THE ELEMENT GROUP t/a Luna & Grace ("we", "us", "our") collects, uses, and safeguards your personal data when you visit our website or interact with our services.

We are committed to respecting your privacy and ensuring the security of your information in accordance with Irish and EU data protection laws.

Company Details

• Business Name: THE ELEMENT GROUP

• Trading As: Luna & Grace

• Registered in: Republic of Ireland

• Company Registration Number: 747537

• Registered Address: EAST ONE, Marian Park, Ballyheigue

• Contact: hello@lunagrace.ie | +353 (0)83 391 3539

What Personal Data We Collect

We may collect and process the following data:

• Your name, email address, phone number, and postal address

• Payment and billing details (via secure third-party processors)

• Order history and transaction details

• IP address and browser type for security and analytics

• Preferences (e.g. saved items, style interests)

• Newsletter sign-up or email interaction data

Why We Collect Your Data

We use your data for:

• Processing and fulfilling orders

• Communicating order updates and support

• Providing marketing communications (if opted-in)

• Improving our website and customer experience

• Complying with legal obligations

• Preventing fraud and ensuring website security

We will only use your data in accordance with GDPR principles, including lawful, fair, and transparent processing.

Sharing Your Data

We do not sell your data.  We hate spam as much as you do.
We may share it with trusted third parties who help us:

• Process payments (e.g., Stripe, PayPal)

• Deliver your items (e.g., courier services)

• Host and manage our website (e.g., website platforms)

• Send marketing emails (e.g., email software providers)

All third-party providers are GDPR-compliant and contractually bound to safeguard your data.

Cookies & Analytics

Our website uses cookies to:

• Enhance site functionality

• Remember your preferences

• Track usage patterns through analytics tools

You can adjust cookie settings via your browser. See our [Cookie Policy link] for full details.

Marketing Communications

If you opt-in to receive emails or newsletters:

• We'll only send content you agreed to receive

• You can unsubscribe anytime via the link provided

• Your subscription data is stored securely and never shared without your consent

Data Retention

We retain personal data only as long as needed for:

• Order and delivery completion

• Legal and tax record-keeping

• Opted-in marketing (unless unsubscribed)

Once no longer needed, your data is securely deleted.

Your Rights

Under GDPR, you have the right to:

• Access your personal data

• Correct inaccurate or outdated information

• Request deletion of your data ("Right to be Forgotten")

• Withdraw consent for marketing

• Lodge a complaint with the Data Protection Commission in Ireland

To exercise any of these rights, contact us at: hello@lunagrace.ie

Security Measures

We use secure encryption (SSL), strong passwords, and industry best practices to protect your data. All sensitive transactions are processed via secure providers.

Legal Basis for Processing

We process data on the following legal grounds:

• Contractual necessity (e.g., fulfilling orders)

• Legal compliance (e.g., tax obligations)

• Consent (e.g., marketing subscriptions)

• Legitimate interest (e.g., improving our services)

Policy Updates

We may update this policy periodically. Any changes will be reflected here and, where applicable, notified via email.

Last reviewed: 20 July 2025