NEW COLLECTION

THE SPIRITED

GROOM WITH GRIT. STYLE WITH SOUL.

GROOM WITH GRIT. STYLE WITH SOUL.

Craft your legend.

Inspired by Norse mythology and powered by nature, our Urban Man collection is designed for the modern warrior—refined, rugged, and unapologetically bold. Whether you're taming your beard or shaping your style, each product is infused with purpose and primal energy.

Grooming Essentials for the Bearded Elite:

Beard Balms

Shape, soften, and strengthen. Our balms offer all-day hold with nourishing botanicals to keep your beard looking legendary.

Beard Elixirs

Potent oil blends that hydrate, condition, and add a healthy sheen. A few drops go a long way toward beard greatness.

Moustache Waxes

Sculpt your 'stache with precision. Our waxes offer firm hold and a smooth finish—no flakes, no fuss.

Beard Soaps

Cleanse without stripping. Our beard soaps are crafted to remove grime while preserving natural oils.

Beard Washes

Gentle yet effective. These washes refresh and revitalize your beard and skin, leaving you feeling battle-ready.

Beard Kits

Everything you need in one heroic bundle. Perfect for gifting or upgrading your grooming arsenal.

Beard Merchandise

Wear your beard pride. From tees to mugs, our merch celebrates the bearded lifestyle.

Beard Accessories

Combs, brushes, scissors, and more—tools forged for precision and style.

Signature Scents of the Urban Pantheon:

BALDER
Woody Blend
Noble, calm, timeless.

BRAGI
Balsamic Blend
Smooth, poetic, refined.

FREYA
Minty Blend
Fresh, invigorating, bold.

ODIN
Citrusy Blend
Sharp, commanding, radiant.

MIRMIR
Spicy Blend
Warm, intense, mysterious.

ZISA
Earthy Blend
Grounded, primal, resilient.

Whether you're channeling Odin’s wisdom or Freya’s fierce charm, the Urban Man range helps you show up with confidence, character, and a scent that speaks volumes.

URBAN MAN

WORLDWIDE DELIVERY

We ship worldwide! No matter where you are, Luna & Grace rituals can find their way to you. From our little studio in Kerry to your sacred space—wrapped with intention, love, and a sprinkle of moonlight.

CRYSTAL HEALING

REIKI HEALING

COACHING & PSYCHIC SERVICES

We don’t just craft rituals—you can work with us one-on-one too. Luna & Grace offers Business, Life & Spiritual Coaching, as well as Tarot and Mediumship Readings to help you align, expand, and reconnect with your soul’s path. Whether you're seeking clarity, healing, or a cosmic nudge forward, we’re here to hold space for your transformation.

Get in touch to begin your journey. Your light is ready.

At Luna & Grace, we honour this tradition by intuitively selecting and reiki-charging each crystal element in our products. It’s not just about beauty—it’s about resonance, ritual, and reconnecting with the earth’s quiet wisdom.

At Luna & Grace, each product is infused with Reiki to hold space for your healing—quietly, powerfully, and with deep intention. It's like a soft whisper from the universe reminding you: you are held, you are whole, you are light.

our MOST POPULAR

URBAN MAN’s most popular men’s range blends modern grooming with bold masculinity, offering high-performance skincare tailored to the urban lifestyle. Known for its energizing face wash, hydrating moisturizers, and rugged beard oils, this range is designed to combat pollution, dryness, and fatigue—common challenges for men on the move. With clean, masculine scents and sleek packaging, URBAN MAN has become a go-to for those who want effortless style and skin that keeps up with their pace.

GROOM WITH GRIT. STYLE WITH SOUL.

GROOM WITH GRIT. STYLE WITH SOUL.

Crystals that speak to the soul. Our latest arrivals are handpicked for their energy, beauty, and intention—from grounding smoky quartz to heart-opening rose quartz. Whether you're drawn to their shimmer or their healing properties, these stones are ready to support your rituals, your space, and your spirit. Let your intuition choose the one that calls.

Luna & Grace Eco Home Decor brings nature-inspired elegance into your living space with sustainable style. Their handcrafted pieces blend earthy textures and minimalist charm, using eco-conscious materials that honor the planet. From reiki-charged crystal accents to thoughtfully designed wall art, each item is made to elevate your home’s energy while keeping your footprint light. It’s decor with heart, soul, and purpose.

Luna & Grace Gift Cards are the perfect way to share mindful beauty and eco-conscious charm with someone special. Available from €25, these digital gift cards let your loved ones choose from a curated selection of sustainable home décor, healing crystals, and soulful accessories—all crafted with intention and care. No guesswork, just good vibes and gorgeous finds.